Krista Medlock’s personal mantra, “It’s kind of fun to do the impossible”, is the daily “grit” check that she uses in her personal and professional pursuits. For more than 20 years, Krista has been the “go-to” leader for strategy, marketing and community engagement among start-ups to global enterprises across a number of industries. Through her consultancy, Thriving Brands, she has launched or managed over 70 brands. Krista is highly accomplished in strategy, media, integrated marketing, community engagement, go-to market, digital marketing, brand development, activations, product development and marketing operations. In 2019, Krista Medlock founded The Girl Cave, a modern media company that is paving the way for a new generation of media that is created by women, powered by women, for women. With an uncompromising commitment to meaningful, positive programming, experiences, and content, her potent social mission is to engage communities of women to share powerful voice and impact across multiple media channels. She ensures that the purpose, potential, and power of each woman is activated through the right connections, opportunities, and the world of media as a whole. As a media personality on The Girl Cave show on WFAA’s Good Morning Texas, she is bringing visibility to the future of women changemakers. She is a former Miss Richardson, Miss Highland Park USA, and Miss Lake Highlands USA. Krista is a best-selling author, a faith-driven entrepreneur, a catalytic speaker and an advocate for purpose-driven women. Ultimately, Krista is a visionary that believes she can change the world.