What is she doing? Research says it’s media immersion.
No wonder our “consumer” Is distracted: 11 hours a day she’s with her media. Nielsen, the measurement company, regularly reports on media usage. Their most... Read More
Five Steps for Making Vacation Renewal Time
I saw a book today at the store—a 90 day devotional for summer. It called it the season of joy, and the cover was red... Read More
Waxahachie Women Create an Inspiring Support System For Widows and Divorcees
On June 16, 2016, stay-at-home mom Jadalynn Griffin got the news from Texas State Troopers that her husband of seven years, Andy, had been killed... Read More
Why does she read, watch or listen to you?
Oh, yes, we know our marketing rules. We have our Audience description. Our Demographic and our Secondary. Their Needs and our Summary of Response. But... Read More
The Summer 13 Challenge
Emily Dickenson, favorite American poet who lived in the 1800’s, says it well in this excerpt from her poem: The Summer that we did not... Read More
Your Secret Tool for Success with your Next Book, Blog or Show
Ready to begin your next book? Your next podcast? Your next talk? There’s a key tool to help you find success—defined as people connecting with... Read More
It’s Over! 5 Tips to Make Your Conference Last
You got your boss’s OK to spend on that ticket and the hotel. Or you found a budget line for the Global Media Summit or... Read More
Four Steps to Up the Wonder In Your Day
What ever happened to my sense of awe? The alarm goes off. It’s waay too early and you groggily head for the kitchen and that... Read More
Three Surprises in Christian Radio
With all the digital opportunity, it’s easy to slide right by radio. You turn it on when you scoot into the car, but the thought... Read More
CWIMA- 002 Seven Days, Seven Ways to Spark Springtime Creative Sizzle
I saw a robin the other day. After the snow, the ice, the sleet and the bone-chilling cold, the birds are back. And not only... Read More